Tag Archives : media

The Privacy Issue in Online Advertising: Are Consumers Being Spied?

The Privacy Issue in Online Advertising: Are Consumers Being Spied?

TweetShare By Fernanda Gamarski Have you noticed a small icon served on or near banner ads with the text “AdChoices” lately? That icon is designed to provide consumers with enhanced information and choices about how and when data is collected or used to serve ads targeted to them based on their likely interests. It’s no secret that online advertising has become more reliant on consumer data [...]