Archive : Video

TweetShareA little over seven years ago, a little known company called Facebook grew from the depths of Harvard University, and over time has grown into the beast we all know and love today; sporting upwards of 750 million active users.  There have been countless competitor  attempts to unseat the current king of social media – Myspace, Friendster, Bebo, the list goes on and on – all of whom [...]

TweetShare By Erica Pinto With the new year comes the new trends Got enough of 2011 trends already? Here are the top ones I have selected from different sources: Content will play a key role in 2011, in a number of ways. Consistency and integration will rule. Mobile Sites: The growth of mobile sites and mobile advertising continues to gain importance in 2011 for a number of reasons, but mostly due [...]

TweetShare by. Margaret St. Martin, Senior Account Manager There’s a good chance you’ve come across the well-known book called The Tipping Point by Malcolm Gladwell. In it, he explains—in twenty-five words or less (me, not him)—how the momentum behind a thing gathers enough energy until it tips the thing over the top. And like a runaway roller coaster, the thing begins to gather a lot of attention. Based [...]

TweetShare By. Lindsay Burness At Aviatech, we are always looking for new ways to take our client’s marketing to the next level. For, Mr. Rooter, our latest client’s campaign, it’s been no different. The goal at hand was challenging: create ‘Brand Response’ where awareness is combined with an actionable attribute to yield brand recall & customer response. Social Media, Pay-Per-Click, [...]