Archive : Technology

TweetShare Jason Knill In my role at Aviatech, an integrated marketing agency, I have the opportunity to talk with a wide variety businesses, including many franchise companies. One subject that often comes up is the use of an intranet for internal employee communications Empirically, internal communications at small businesses are run out of the Human Resources and Operations Departments. Hiring, [...]

TweetShare By. Margaret St. Martin The Aviatech team has been spending a lot of time talking about social media and how as B2B marketers we can leverage this medium to improve business results for clients such as Jani-King Commercial Cleaning.  The Social Media trend is being fueled by the evolution and innovation of self-publishing tools, platforms and the democratization of content. It is these [...]

TweetShare 106.5 million people around the  world witnessed the New Orleans Saints, a team that represented the silver lining for a city, a state, and a nation that had been ravaged by nature and devastated by recession, take down a giant . . . the proverbial, David vs. Goliath.  14 points made Drew Brees better than Peyton Manning on February 7th, 2010, and nearly 107 million viewers resurrected [...]

TweetShareGo Mobile or Go Home How Will Your Business Compete in a Mobile Marketplace? These days, your consumers are mobile.  They are a multi-tasking, speed-walking, instantly gratified, ASAP generation that would make the 50’s look like they happened in a sea of molasses.  They are fast-forwarding through your television commercials, deleting your emails, skipping your radio spots by listening [...]

TweetShareBrands that have not joined the social media revolution: Let this be your wakeup call. Google recently announced that it will implement real-time search results into its well-known web search page.  What does that mean?  Well, essentially what people are talking about on Twitter, Facebook and Myspace a la posts, tweets, or updates, will no longer remain stagnant on their respective social [...]

TweetShare Let’s face it, the last time you used a phone book was 1992 . . . and that was to balance the fourth leg of your dining room table.  I take that back.  It’s still in use, generally holding up the monitor of the very machine that has replaced it. Yes, the old, dusty, clunking Yellow Pages have been replaced by the rapid, efficient web browser.  And yet, our Aviatech office still receives [...]