Archive : Technology

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TweetShareLinkedIn advertising is becoming tremendously effective for B2B industries because of the professional information LinkedIn uses to target its advertisements, which are called “LinkedInAds.” In March LinkedIn announced that it had surpassed the 100 million user benchmark – and according to their ad tool, they have surpassed the 120 million mark. In fact, they are adding one new member [...]

TweetShare It was late 2010; early December in fact, and a new romance was afire in the world of Search Engine Marketing.  The industry of SEO (Search Engine Optimization) was courting Social Media, as its new partner in the game of Digital Marketing.  But before I give you the juicy details on this new hot romance, let’s discuss how SEO got here in the first place. Not so long ago, a little company [...]

TweetShare Have you noticed a small icon served on or near banner ads with the text “AdChoices” lately? That icon is designed to provide consumers with enhanced information and choices about how and when data is collected or used to serve ads targeted to them based on their likely interests. It’s no secret that online advertising has become more reliant on consumer data collected from any [...]

TweetShareA little over seven years ago, a little known company called Facebook grew from the depths of Harvard University, and over time has grown into the beast we all know and love today; sporting upwards of 750 million active users.  There have been countless competitor  attempts to unseat the current king of social media – Myspace, Friendster, Bebo, the list goes on and on – all of whom [...]

TweetShare By. Liberty Harper When I first entered the franchise community in 1998 my assumption was like many others’ who become franchisees…the corporate office will make sure that I do not fail.  Of course every franchisor wishes this to be the case as a franchisee’s success is a franchisor’s success, but the stark reality is it takes effort on both ends (and mostly on the franchisees’) [...]

TweetShare by. Margaret St. Martin, Senior Account Manager There’s a good chance you’ve come across the well-known book called The Tipping Point by Malcolm Gladwell. In it, he explains—in twenty-five words or less (me, not him)—how the momentum behind a thing gathers enough energy until it tips the thing over the top. And like a runaway roller coaster, the thing begins to gather a lot of attention. Based [...]

TweetShare By. Marco Mendoza Apple’s recent decision to exclude support for Adobe Flash (in favor of open standards technologies) with its latest device, the Apple iPad, has many wondering what this will mean for the popular web technology. Steve Jobs’, Co-founder and CEO of Apple, post titled “Thoughts on Flash” which appeared on the Apple site earlier this year, stated that Apple’s belief [...]

TweetShare By. Ryan Vaspra As Aviatech leads the way in recognizing interactive media marketing opportunities for the benefit of our clients, it’s time again to visit another social network that’s creating a whole lot of buzz these days. Yes, I know you must be asking yourself as a business owner, “What?!? Another Social Network I have to integrate into my marketing plan and life?” However, [...]

TweetShare By. Lindsay Burness At Aviatech, we are always looking for new ways to take our client’s marketing to the next level. For, Mr. Rooter, our latest client’s campaign, it’s been no different. The goal at hand was challenging: create ‘Brand Response’ where awareness is combined with an actionable attribute to yield brand recall & customer response. Social Media, Pay-Per-Click, [...]