Archive : Social Media

TweetShare Aviatech – What is ZMOT – Small

TweetShareGoogle Places has grown to become one of the fastest growing online directories on the web. As more people use Google search on their computers and smart phones, Google Places has grown to become a great resource to find local business. And like anything on the web, there are always tricks to make sure your listing is optimized to its potential. Here are my top ten Google Places recommendations: Google [...]

TweetShareLinkedIn advertising is becoming tremendously effective for B2B industries because of the professional information LinkedIn uses to target its advertisements, which are called “LinkedInAds.” In March LinkedIn announced that it had surpassed the 100 million user benchmark – and according to their ad tool, they have surpassed the 120 million mark. In fact, they are adding one new member [...]

TweetShare It was late 2010; early December in fact, and a new romance was afire in the world of Search Engine Marketing.  The industry of SEO (Search Engine Optimization) was courting Social Media, as its new partner in the game of Digital Marketing.  But before I give you the juicy details on this new hot romance, let’s discuss how SEO got here in the first place. Not so long ago, a little company [...]

TweetShareA little over seven years ago, a little known company called Facebook grew from the depths of Harvard University, and over time has grown into the beast we all know and love today; sporting upwards of 750 million active users.  There have been countless competitor  attempts to unseat the current king of social media – Myspace, Friendster, Bebo, the list goes on and on – all of whom [...]

TweetShare By Ryan Vaspra Already in 2011, the online world is buzzing away about the top trends for internet marketing services.  As the prevailing opinions focus on important forward-looking aspects such as Customer Engagement, Social Media Optimization and Local Search Optimization, one area that every organization, regardless of size, should consider is a rather backwards-looking aspect, your [...]

TweetShare By Erica Pinto With the new year comes the new trends Got enough of 2011 trends already? Here are the top ones I have selected from different sources: Content will play a key role in 2011, in a number of ways. Consistency and integration will rule. Mobile Sites: The growth of mobile sites and mobile advertising continues to gain importance in 2011 for a number of reasons, but mostly due [...]

TweetShareby Amanda Dunks Small businesses have a big challenge making themselves heard in the marketplace. But in this new world where everyone is connected by Facebook, Twitter, YouTube and more, bringing the Six Degrees of Kevin Bacon to a whole new level (3 degrees of Mark Zuckerberg?), social media has created an almost level playing field against the big boys. People live in networks of thousands, [...]

TweetShare By. Liberty Harper When I first entered the franchise community in 1998 my assumption was like many others’ who become franchisees…the corporate office will make sure that I do not fail.  Of course every franchisor wishes this to be the case as a franchisee’s success is a franchisor’s success, but the stark reality is it takes effort on both ends (and mostly on the franchisees’) [...]

TweetShare By. Lindsay Burness To many, successful social media campaigns sound easy. Put your brand on Facebook and Twitter. Follow a few people. Post a few messages all about your brand and the fans/followers will come flocking.  The reality is, if you want a presence on Facebook – that’s all you need. If you want online word of mouth marketing, it takes far more strategy than that to succeed. [...]