Archive : Lead Generation

TweetShare Aviatech – What is ZMOT – Small

TweetShareGoogle Places has grown to become one of the fastest growing online directories on the web. As more people use Google search on their computers and smart phones, Google Places has grown to become a great resource to find local business. And like anything on the web, there are always tricks to make sure your listing is optimized to its potential. Here are my top ten Google Places recommendations: Google [...]

TweetShareLinkedIn advertising is becoming tremendously effective for B2B industries because of the professional information LinkedIn uses to target its advertisements, which are called “LinkedInAds.” In March LinkedIn announced that it had surpassed the 100 million user benchmark – and according to their ad tool, they have surpassed the 120 million mark. In fact, they are adding one new member [...]

TweetShare It was late 2010; early December in fact, and a new romance was afire in the world of Search Engine Marketing.  The industry of SEO (Search Engine Optimization) was courting Social Media, as its new partner in the game of Digital Marketing.  But before I give you the juicy details on this new hot romance, let’s discuss how SEO got here in the first place. Not so long ago, a little company [...]

TweetShare Have you noticed a small icon served on or near banner ads with the text “AdChoices” lately? That icon is designed to provide consumers with enhanced information and choices about how and when data is collected or used to serve ads targeted to them based on their likely interests. It’s no secret that online advertising has become more reliant on consumer data collected from any [...]

TweetShareA little over seven years ago, a little known company called Facebook grew from the depths of Harvard University, and over time has grown into the beast we all know and love today; sporting upwards of 750 million active users.  There have been countless competitor  attempts to unseat the current king of social media – Myspace, Friendster, Bebo, the list goes on and on – all of whom [...]

TweetShare By Kevin Turner Have you ever wondered why so many companies in the service industry have such similar names, all beginning with the letter “A”? A-1 Locksmith, Acme Moving Co., AAA Auto Repair, Ace Pest Control… As it turns out, the business owners that named these companies weren’t so much unoriginal as they were savvy marketers. When business telephone directories, like the Yellow [...]

TweetShare By. Lindsay Burness To many, successful social media campaigns sound easy. Put your brand on Facebook and Twitter. Follow a few people. Post a few messages all about your brand and the fans/followers will come flocking.  The reality is, if you want a presence on Facebook – that’s all you need. If you want online word of mouth marketing, it takes far more strategy than that to succeed. [...]