Archive : General

TweetShare Aviatech LLC grows their presence in the franchise community and interactive marketing world with the announcement of several new clients and strategic marketing campaigns. Aviatech will launch new brand marketing campaigns this summer for Mr. Rooter® Plumbing, Rainbow International Restoration and Cleaning, and Jani-King Commercial Cleaning. The campaigns will be tailored to the specific [...]

TweetShareBuild Trust and Sales Will Follow   By. Liberty Harper Every business owner knows that a well planned and executed marketing campaign directly affects their bottom line, and this is certainly no different in the franchise world.  However, sometimes it is easy for a franchisee to lean too heavily on the corporate team’s national marketing efforts which tend to affect brand positioning [...]

TweetShare 106.5 million people around the  world witnessed the New Orleans Saints, a team that represented the silver lining for a city, a state, and a nation that had been ravaged by nature and devastated by recession, take down a giant . . . the proverbial, David vs. Goliath.  14 points made Drew Brees better than Peyton Manning on February 7th, 2010, and nearly 107 million viewers resurrected [...]

TweetShareBrands that have not joined the social media revolution: Let this be your wakeup call. Google recently announced that it will implement real-time search results into its well-known web search page.  What does that mean?  Well, essentially what people are talking about on Twitter, Facebook and Myspace a la posts, tweets, or updates, will no longer remain stagnant on their respective social [...]

TweetShare Let’s face it, the last time you used a phone book was 1992 . . . and that was to balance the fourth leg of your dining room table.  I take that back.  It’s still in use, generally holding up the monitor of the very machine that has replaced it. Yes, the old, dusty, clunking Yellow Pages have been replaced by the rapid, efficient web browser.  And yet, our Aviatech office still receives [...]

TweetShare In the mid ’90s, ad agencies began to realize the importance of the emerging digital marketplace and the impact that it would have on advertising as they knew it.  While many began evolving to “digitally integrated” agencies, few understood the implications, or how these new services should ultimately drive to their clients’ bottom line. Aviatech had some different ideas. In 2001, [...]