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Aviatech Answers: What is ZMOT?

Aviatech Answers: What is ZMOT?

TweetShare Aviatech – What is ZMOT – Small
Learning From the Best: An Interview with Camp Bow Wow Franchise Founder and CEO Heidi Ganahl Shares Her Story

Learning From the Best: An Interview with Camp Bow Wow Franchise Founder and CEO Heidi Ganahl Shares Her Story

TweetShare What was your inspiration for beginning Camp Bow Wow? I love taking care of animals and I love helping others, the marriage of these two objectives resulted in the birth of my business. Camp Bow Wow not only provides safe haven for many animals nationwide, but it also creates a great business opportunity for any individual looking to open a franchise of their own. The idea rose from the [...]
Make Sure Your Google Places is in Check!

Make Sure Your Google Places is in Check!

TweetShareGoogle Places has grown to become one of the fastest growing online directories on the web. As more people use Google search on their computers and smart phones, Google Places has grown to become a great resource to find local business. And like anything on the web, there are always tricks to make sure your listing is optimized to its potential. Here are my top ten Google Places recommendations: Google [...]
LinkedIn: Is it more than a “Social” network?

LinkedIn: Is it more than a “Social” network?

TweetShareLinkedIn advertising is becoming tremendously effective for B2B industries because of the professional information LinkedIn uses to target its advertisements, which are called “LinkedInAds.” In March LinkedIn announced that it had surpassed the 100 million user benchmark – and according to their ad tool, they have surpassed the 120 million mark. In fact, they are adding one new member [...]
Hear Those Wedding Bells?  It’s the Marriage of Social Media and Search Engine Optimization

Hear Those Wedding Bells? It’s the Marriage of Social Media and Search Engine Optimization

TweetShare It was late 2010; early December in fact, and a new romance was afire in the world of Search Engine Marketing.  The industry of SEO (Search Engine Optimization) was courting Social Media, as its new partner in the game of Digital Marketing.  But before I give you the juicy details on this new hot romance, let’s discuss how SEO got here in the first place. Not so long ago, a little company [...]
The Privacy Issue in Online Advertising: Are Consumers Being Spied?

The Privacy Issue in Online Advertising: Are Consumers Being Spied?

TweetShare Have you noticed a small icon served on or near banner ads with the text “AdChoices” lately? That icon is designed to provide consumers with enhanced information and choices about how and when data is collected or used to serve ads targeted to them based on their likely interests. It’s no secret that online advertising has become more reliant on consumer data collected from any [...]
Google+: Is it here to stay?

Google+: Is it here to stay?

TweetShareA little over seven years ago, a little known company called Facebook grew from the depths of Harvard University, and over time has grown into the beast we all know and love today; sporting upwards of 750 million active users.  There have been countless competitor  attempts to unseat the current king of social media – Myspace, Friendster, Bebo, the list goes on and on – all of whom [...]
Learning From the Best – Meet Raghu Marwaha of Subway®

Learning From the Best – Meet Raghu Marwaha of Subway®

TweetShare By Liberty Harper In 1994, we hadn’t yet met Jared and five dollar footlongs were not on the menu, but Subway founder Fred DeLuca with 10,000 locations had far surpassed his original goal of 5,000 stores and was still adding more.  Little did Fred know that within just a few short years, a sixteen-year-old employee in one of his stores would become one of the top franchisees and Development [...]
Franchisors and Marketing Agencies Working Together

Franchisors and Marketing Agencies Working Together

TweetShare By Liberty Harper Any business owner today will tell you how much their marketing efforts have changed in the last couple of years…even more so in the last year due to the intense growth of internet marketing, primarily with recent changes that Google has made which greatly affect search engine optimization and the explosion of social media for business. These changes have prompted many [...]
The Council of Internet Curators: Content Mills and Career Writers

The Council of Internet Curators: Content Mills and Career Writers

TweetShare By Jason Knill On August 12, the Internet Content Syndication Council proposed guidelines for content syndication across the web to its members. The guidelines are a direct response to content mills. Content Mills, for those not aware, are publishers that exist online and produce content quickly for a low cost. In many ways they have commoditized quality journalism. One of the largest content [...]