Archive : Analytics

TweetShare Have you noticed a small icon served on or near banner ads with the text “AdChoices” lately? That icon is designed to provide consumers with enhanced information and choices about how and when data is collected or used to serve ads targeted to them based on their likely interests. It’s no secret that online advertising has become more reliant on consumer data collected from any [...]

TweetShareA little over seven years ago, a little known company called Facebook grew from the depths of Harvard University, and over time has grown into the beast we all know and love today; sporting upwards of 750 million active users.  There have been countless competitor  attempts to unseat the current king of social media – Myspace, Friendster, Bebo, the list goes on and on – all of whom [...]

TweetShareBrands that have not joined the social media revolution: Let this be your wakeup call. Google recently announced that it will implement real-time search results into its well-known web search page.  What does that mean?  Well, essentially what people are talking about on Twitter, Facebook and Myspace a la posts, tweets, or updates, will no longer remain stagnant on their respective social [...]