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TweetShare By Erica Pinto With the new year comes the new trends Got enough of 2011 trends already? Here are the top ones I have selected from different sources: Content will play a key role in 2011, in a number of ways. Consistency and integration will rule. Mobile Sites: The growth of mobile sites and mobile advertising continues to gain importance in 2011 for a number of reasons, but mostly due [...]

TweetShareby Amanda Dunks Small businesses have a big challenge making themselves heard in the marketplace. But in this new world where everyone is connected by Facebook, Twitter, YouTube and more, bringing the Six Degrees of Kevin Bacon to a whole new level (3 degrees of Mark Zuckerberg?), social media has created an almost level playing field against the big boys. People live in networks of thousands, [...]

TweetShare By Kevin Turner Have you ever wondered why so many companies in the service industry have such similar names, all beginning with the letter “A”? A-1 Locksmith, Acme Moving Co., AAA Auto Repair, Ace Pest Control… As it turns out, the business owners that named these companies weren’t so much unoriginal as they were savvy marketers. When business telephone directories, like the Yellow [...]

TweetShareKristina Gonzales For those of us in the online marketing and advertising industry, Google is known as the “king” of all search engines. Not only does Google dominate by being the most popular search engine from a consumer standpoint, but has grown to become the model student amongst all the major search engines by being the most user friendly and innovative amongst its competitors. One [...]

TweetShare By Liberty Harper Any business owner today will tell you how much their marketing efforts have changed in the last couple of years…even more so in the last year due to the intense growth of internet marketing, primarily with recent changes that Google has made which greatly affect search engine optimization and the explosion of social media for business. These changes have prompted many [...]

TweetShare By Jason Knill On August 12, the Internet Content Syndication Council proposed guidelines for content syndication across the web to its members. The guidelines are a direct response to content mills. Content Mills, for those not aware, are publishers that exist online and produce content quickly for a low cost. In many ways they have commoditized quality journalism. One of the largest content [...]

TweetShare By. Liberty Harper When I first entered the franchise community in 1998 my assumption was like many others’ who become franchisees…the corporate office will make sure that I do not fail.  Of course every franchisor wishes this to be the case as a franchisee’s success is a franchisor’s success, but the stark reality is it takes effort on both ends (and mostly on the franchisees’) [...]

TweetShare by. Margaret St. Martin, Senior Account Manager There’s a good chance you’ve come across the well-known book called The Tipping Point by Malcolm Gladwell. In it, he explains—in twenty-five words or less (me, not him)—how the momentum behind a thing gathers enough energy until it tips the thing over the top. And like a runaway roller coaster, the thing begins to gather a lot of attention. Based [...]

TweetShare By. Marco Mendoza Apple’s recent decision to exclude support for Adobe Flash (in favor of open standards technologies) with its latest device, the Apple iPad, has many wondering what this will mean for the popular web technology. Steve Jobs’, Co-founder and CEO of Apple, post titled “Thoughts on Flash” which appeared on the Apple site earlier this year, stated that Apple’s belief [...]

TweetShare By. Lindsay Burness To many, successful social media campaigns sound easy. Put your brand on Facebook and Twitter. Follow a few people. Post a few messages all about your brand and the fans/followers will come flocking.  The reality is, if you want a presence on Facebook – that’s all you need. If you want online word of mouth marketing, it takes far more strategy than that to succeed. [...]