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TweetShareZMOT Aviatech – What is ZMOT – Small

TweetShareCEO Heidi Ganahl What was your inspiration for beginning Camp Bow Wow? I love taking care of animals and I love helping others, the marriage of these two objectives resulted in the birth of my business. Camp Bow Wow not only provides safe haven for many animals nationwide, but it also creates a great business opportunity for any individual looking to open a franchise of their own. The idea [...]

TweetShareGoogle Places has grown to become one of the fastest growing online directories on the web. As more people use Google search on their computers and smart phones, Google Places has grown to become a great resource to find local business. And like anything on the web, there are always tricks to make sure your listing is optimized to its potential. Here are my top ten Google Places recommendations: Google [...]

TweetShareLinkedIn advertising is becoming tremendously effective for B2B industries because of the professional information LinkedIn uses to target its advertisements, which are called “LinkedInAds.” In March LinkedIn announced that it had surpassed the 100 million user benchmark – and according to their ad tool, they have surpassed the 120 million mark. In fact, they are adding one new member [...]

TweetShareBy Ryan Vaspra It was late 2010; early December in fact, and a new romance was afire in the world of Search Engine Marketing.  The industry of SEO (Search Engine Optimization) was courting Social Media, as its new partner in the game of Digital Marketing.  But before I give you the juicy details on this new hot romance, let’s discuss how SEO got here in the first place. Not so long ago, [...]

TweetShare By Fernanda Gamarski Have you noticed a small icon served on or near banner ads with the text “AdChoices” lately? That icon is designed to provide consumers with enhanced information and choices about how and when data is collected or used to serve ads targeted to them based on their likely interests. It’s no secret that online advertising has become more reliant on consumer data [...]

TweetShareA little over seven years ago, a little known company called Facebook grew from the depths of Harvard University, and over time has grown into the beast we all know and love today; sporting upwards of 750 million active users.  There have been countless competitor  attempts to unseat the current king of social media – Myspace, Friendster, Bebo, the list goes on and on – all of whom [...]

TweetShare By Liberty Harper In 1994, we hadn’t yet met Jared and five dollar footlongs were not on the menu, but Subway founder Fred DeLuca with 10,000 locations had far surpassed his original goal of 5,000 stores and was still adding more.  Little did Fred know that within just a few short years, a sixteen-year-old employee in one of his stores would become one of the top franchisees and Development [...]

TweetShare by Margaret St. Martin Search engines love organized sites (so do users!). Sustainability for websites means ensuring that when people arrive on your site, they will want to return again.  The purpose of SEO (Search Engine Optimization) is to generate sustainable business. Optimizing websites for search engine spiders is critical, as is creating a website that engages “real people”—those [...]

TweetShare By Ryan Vaspra Already in 2011, the online world is buzzing away about the top trends for internet marketing services.  As the prevailing opinions focus on important forward-looking aspects such as Customer Engagement, Social Media Optimization and Local Search Optimization, one area that every organization, regardless of size, should consider is a rather backwards-looking aspect, your [...]