Online Marketing for Local Businesses…The Four Core Must-Haves for Success

Online Marketing for Local Businesses…The Four Core Must-Haves for Success

by Jessica Fielder GSO Account Manager If you are a local business owner, you probably already know it’s important to advertise your business online. And if you’re a franchise owner, you most likely get pressure from corporate to participate in some type of online marketing. But with so many different types of online advertising it can seem overwhelming to know [...]
5 Sure-fire Ways to Fail at Account Management

5 Sure-fire Ways to Fail at Account Management

Account management is about one thing: the client.  Through all the work, responsibilities and expectations that come with being an account manager, building and maintaining a client relationship to ensure their satisfaction continues to be the ultimate goal. This is unsurprising considering clients are customers who are, and will continue to be the sole reason agencies [...]
You Don’t Need an Ace to Pitch a Perfect Game

You Don’t Need an Ace to Pitch a Perfect Game

Decrease the response time of your outreach pitching with these simple steps Content marketing is the name of the game and every marketer has their own take on what works best, but everyone can agree on one thing; blogger outreach is quickly becoming a cornerstone in the new structure of content marketing. Having your product or service featured on a well-known and [...]
Keep Calm, Carry On But Local Marketing Has Changed Again in 2013…

Keep Calm, Carry On But Local Marketing Has Changed Again in 2013…

by Ryan Vaspra VP, Media Services @ryanvaspra Recently I was challenged to explain the evolution of local marketing for the small business owner and franchise owners, “What are the big trends in local digital marketing from the business and sales perspective the last several years and going forward?” is how the question was posed. I would first give them the obligatory, [...]
YouTube Marketing: The Power Of Online Video

YouTube Marketing: The Power Of Online Video

In a digital landscape where dynamic and rich media are quickly becoming not only the norm, but an expected luxury amongst consumers, YouTube reigns supreme as a delivery vehicle for such content. Nothing draws in and engages a user quite like a good video. Like Television before it, online video is a way to convey a message in a dynamic way and offers many different [...]
(Not Provided) is (Not So Bad)

(Not Provided) is (Not So Bad)

As many people have heard, and some may have not, the “dreaded” day has come where Google will no longer be providing keywords in Google Analytics. This has angered many digital advertising professionals and some SEOers have even called this a “nightmare”. Today, I am here to say that this shift by Google will only be a nightmare for black hat SEOers, and will [...]
Operation: Socialize EVERYTHING!

Operation: Socialize EVERYTHING!

Walking the floors of E3 at the LA convention center one could not help but notice a consistent and ongoing theme throughout everything on display, whether it was the games, the hardware, the services, and everything else, it seemed all signs pointed to socialization. There was nothing being presented that did not in some way or another promote the sharing, commenting, [...]
Finding Your Place in Social Media: How to Extract Social ROI by Not Chasing It

Finding Your Place in Social Media: How to Extract Social ROI by Not Chasing It

Social media presents a tremendous challenge as well as a major opportunity for small and medium size businesses, as well as a particular challenge for a franchise business, as the local franchisee must find a way to both integrate with the franchisor’s brand message while establishing its own unique and locally relevant presence. There is often a skewed understanding [...]
The Importance of Social Engagement and the Impact of Facebook Graph Search

The Importance of Social Engagement and the Impact of Facebook Graph Search

While engagement has always been the holy grail of social marketing, it has now become even more important with the introduction of Graph Search from Facebook. The major difference in this core concept that Graph Search introduces is a shift in the importance of this engagement from National to Local. Graph Search is Facebook’s attempt to develop a sort of social [...]
Twitter Targets Small Business with Their Advertising

Twitter Targets Small Business with Their Advertising

Twitter has been offering various forms of advertising for some time now. These range from promoted posts to promoted accounts and reviews of their success have been mixed as Twitter attempts to find the perfect balance between making money and delivering the best possible experience for their users, and also mixing in some ROI for their business clients. Originally [...]